The Association of Mutual Funds in India (AMFI) is a non-profit organization that was incorporated on 22 August 1995. It consists of 44 Asset Management Companies that are registered with SEBI.
The main objectives of AMFI are to:
- Develop the mutual funds market in India.
- Improve ethical and professional standards
Mutual Funds Sahi Hai campaign is an initiative by the Association of Mutual Funds in India (AMFI). Launched in March 2017, the campaign promotes the idea that 'mutual funds are the right choice.
The aim of the campaign is to:
- Promote mutual funds and educate investors.
- Dismiss myths around mutual funds.
- Position mutual funds as a preferred investment option for potential investors.
